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Work 01 / selected projects

Selectedwork.

Client work first, concepts labelled as such, and the thinking behind each one.

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01
CLIENTEditorial

FloriaHeights

A wine and ivory sales book for a residential tower: concept, palette, imagery and sixty-five pages, print and digital.

The book open on a walnut table at the Why Floria spread, wine silk and an ivory chair on its pages
02
CLIENTExperiences

Risk & Assurance Conference

A glass ribbon for the conference, a tile mosaic for the cultural night, and every room both are seen in.

The plenary stage with the Risk & Assurance Conference '25 key visual on its main screen
03
CLIENTExperiences

A Brighter Future

A key visual of people on their way up, carried across the artwork, the rooms, the stage and a keepsake.

A brick atrium with a staircase rising to a glowing doorway, a pawn sculpture either side
04
CLIENTBrand · Experiences

Sanittek

A California sanitation startup, given a whole brand, mark to fleet, in under three months.

Sanittek business cards, green and white, standing on a concrete ledge in hard directional light.
05
CLIENTWeb

Zaiqa Tea

A heritage tea brand's first premium website: bilingual, scroll-led, built in Webflow.

Zaiqa Tea homepage hero presented on a soft neutral ground under the words 'Website Design For A Heritage Tea Brand'
06
CLIENTBrand · Experiences

Penthouse

A rooftop lounge in Islamabad: a feed of one-off posts, rebuilt as one system.

A phone and two printed cards from The Penthouse system, propped against a slatted wood wall.
07
CLIENTEditorial

ASK Development

A 37-spread employability study for a development consultancy, paced so two audiences can both use it.

The two editions on an orange ground, cropped for the Work index
08
CLIENTBrand

TimePay

A complete identity for a government payments platform: a dial in the mark, two colours, and a name said as a verb.

Three enamel dial pins and a brushed steel card with the logotype on a navy leather desk pad
09
CLIENTWeb

OneHealth

A UAE healthcare group's site redesign, built around a single 3D numeral that ends as the wordmark. Never launched.

The OneHealth homepage on a large wall-mounted display in a bright clinical reception
10
CLIENTWeb

Ownera

A nine-page site for a London tokenization network, its router drawn from the client's own mark on every page.

The Ownera home page on a laptop in a glass-walled office
11
CLIENTWeb

Indus AI Week

A seven-day national AI programme, three parallel tiers, resolved into one scrolling page. Never launched.

The Indus AI Week homepage on a laptop at a technology summit
12
CONCEPTBrand

Triune Cloud Systems

A self-initiated cloud identity built entirely with AI, from the mark to the collateral.

The Triune brand visual: the dimensional mark cropped hard on ice blue with the name set large across the foot
13
CONCEPTWeb

Aderna Heights

A luxury property site built on composition rather than sales copy. Later released as a Framer template.

The Aderna Heights hero, cropped for the Work index
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